Category: Digital Marketing

Perplexity and OpenAI are both moving into AI-powered web browsing. Perplexity was first out with Comet, which is in beta for premium subscribers. Soon after,...

I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear...

The web has never been louder. Generative AI floods inboxes and feeds with words, images and videos that blur the line between real and artificial. ...

Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. But there’s one caveat...

In April 2025, HubSpot held a Spotlight event in New York City to introduce new products and features. The company traditionally reserved Spotlight events for...

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels.  Digital transformation has “fractured...

Your martech vendor selection process starts with analyst reports, doesn’t it? You pull up those comprehensive evaluations, scan the vendor rankings and shortlist enterprise platforms...

Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement...

With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the...

Marketers have no lack of data — but much of it sits scattered, siloed and underused across their organizations. From CRM records to transactional histories...

Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets...

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking...

Today, Adobe announced the general availability of its AI agents for Adobe Experience Platform (AEP) and AEP Agent Orchestrator, the platform layer for managing and...

AI hype is following a well-worn path. During the dot-com boom, we were promised the internet would bring an overnight revolution. While it was revolutionary,...

AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment.  “The Go-To-Market Performance Gap Report” (registration...

The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization.  Modern AI...

B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working through...

The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add that one...

Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and opportunity. AI can deliver significant wins, but it can also...

As data and AI become the dominant forces in marketing, the real question is no longer if your martech stack matters, but what belongs at...

As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in this new AI-powered GTM world. ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of four U.S. shoppers expect to pay more, according to Gartner’s...

I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement...

High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. With marketing often viewed as discretionary, budgets now face unprecedented...

HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past...

Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign, click and customer touchpoint continuously generates insight.  But this data only...

MOps professionals are the backbone of modern marketing. But somewhere between the constant pings, last-minute quick asks and dashboard emergencies, it’s far too easy to...

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher...

Your brand message is no longer entirely yours to control.  AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer...

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for subscribers but potentially disastrous for...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central...

This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs....

Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer...

The promise of account-based go-to-market (GTM) has always been clear:  Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. ...

Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teams’ tools are particularly noteworthy.  If...

What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With...

Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources...

You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your campaigns,...

Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives...

As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the...

The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO...

Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses...

Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output...

Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in practice, they’re often hollow — more performance than principle. In...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from...

Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer...

Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events...

This week on Playbook Broken, we’re speaking with Sangram Vajre, co-founder of Terminus and GTM Partners, who delivers sharp, unapologetic insights into modern go-to-market (GTM)...

I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home...

Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly...

AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to...

Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and...

Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s...

Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form...

They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the...

I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half (47%) of marketers surveyed for a report on B2B growth...

TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A...

July was another month with more than 100 updates rolling out to HubSpot users. With each month, the company continues to push forward on AI,...

The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function,...

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do...

“AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a computer...

Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing...

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search.  “Overall, total organic click volume from Google Search to...

Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it....

User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel —...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with...

The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge.  The companies, both players in revenue...

Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue with them. For brands, poor product discovery isn’t just...

Today’s studios face a complex mandate: deliver more content across more channels to more audience segments faster and with fewer resources. It sounds impossible, but...

The traditional divide between marketing and IT has faded. Today, these two functions operate in lockstep, redefining how organizations manage data, design customer experiences, and...

Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the result of better product-market fit...

In this episode of Playbook Broken, Ed See, chief growth officer at Zeta Global, joins us to explore the evolving landscape of marketing in the...

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. It’s the practice of optimizing your...

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a...

For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here, adjust tone there and suddenly...

Last week, Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor that built its business powering contact centers.  Genesys was one of...

Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through fake leads. With high demand for qualified prospects and lead generation...

Monday’s stand-up starts with a mystery: our dream prospect — an enterprise logo we’d flagged as a high-fit target months ago — just signed with...

Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits...

Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG....

In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics are dissected. Dashboards are studied. Yet somehow, the real customer...

Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20%...

More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a report from Ascend2 and Collibra. The...

CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Throw in B2B’s long sales cycle, the...

Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. ...

Great brand stories aren’t luck. They’re built through research, creativity and customer insight. Few brands get it right on the first try, but with the...

Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a CRM connector for Anthropic’s Claude AI platform. HubSpot is building...

To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily...

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation...

A few years back, I joined a company with a smart, seasoned content team. Behind the scenes, the system was chaotic. The strategy was strong....

There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost...

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is...

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep,...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by...

AI is now your silent brand manager.  Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand,...

In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent oversight, and the duty itself...

Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new...

In this episode of Playbook Broken, we delve into the shifting landscape of business marketing and sales playbooks. We welcome Will Allen, VP of media...

We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Too...

If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth....

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives...

Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing SEO playbook. It’s a shift in mindset. But don’t worry:...

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. Whether you’re in marketing,...

Zero-click search is becoming the norm — AI delivers instant answers, and users rarely look beyond them. However, when the topic is health, overlooking original...

Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and...

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to...

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place...

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating...

As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven...

We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending...

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory”...

We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results often come down to something...

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever.  Whether you manage analytics for...

Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took...

Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite...

(This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs, I said: “The market for anything that makes people feel...

Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief and begins to shape how...

This year, Pride Month saw a marked decrease in ad spending and corporate engagement with the LGBTQ+ community. It would be easy to see this...

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways...

Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms....

Google Analytics 4 (GA4) made a lot of headlines when it replaced Universal Analytics two years ago. Marketers, upset about losing a familiar tool, moaned...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives...

Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers for access. Currently in private beta, the program provides more control...

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the...

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact...

Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure...

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously...

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking...

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team.  But...

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services,...

Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions,...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website...

Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on the economy, marketing leaders everywhere are searching for...

Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp....

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have to get their information from...

There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to...

Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors —...

The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S....

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture...

The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities....

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE,...

Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need to scale their AI agents....

The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s...

Most companies aren’t failing at AI because of bad tools. They’re failing because every team is pulling in a different direction. Without a clear strategy,...

A few weeks ago, I posted a cute little AI song to a hobby group I’m in. It was funny and had a lot of...

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating...

In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year...

This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. Click to enlarge. MarTech’s 2025...

Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they...

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing...

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good...

Marketing has experienced a significant evolution roughly every two decades. We went from the 4 Ps of marketing, introduced in 1960, into the digital boom...

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer...

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I...

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The...

Today’s marketers are being asked to do more with less—but siloed tools and fragmented data make it nearly impossible to deliver personalized, efficient, and ROI-driven...

Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to...

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to...

Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion....

Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by conversion rate, the average AI search visitor (tracked to a...

Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the...

If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many...

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most...

There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing...

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company...

Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we meet Matthew Kay, ActiveCampaign’s new head of search and co-founder...

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster,...

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website...

In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge....

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by...

Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum upthe experience like this: technology moves fast. Humans?...

The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but...

I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the shiny...

Building a martech stack requires careful consideration — alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are...

HubSpot announced today the launch of a deep research connector with ChatGPT.  More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s...

Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, they’re the...

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion!  I’ve always championed ethical strategies and...

Salesforce today announced a major update that integrates Slack more deeply into its platform. The idea is to let teams work in a unified environment—whether...

Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and...

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and...

Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork and others let them easily find side projects, earn a...

Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we...

Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t optimizing for inbox placement, according to a report from Kickbox. Nearly...

B2B buyers aren’t searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity and Copilot Search in Bing have changed how we find content. Goodbye, traditional ranked...

Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to improve product pages, checkout flows or campaigns rely on guesswork....

According to a 2024 Gainsight report, 73% of churned customers said they never saw value early enough to justify their investment.  In an era of...

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isn’t just a virtue—it’s a mandate. Join us...