Category: Digital Marketing

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer...

After more than a year of trying, Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the...

Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, lower government spending and radical tax changes have unnerved many...

Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing...

B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate...

When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would finally get B2B sales and...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and...

Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates and organic traffic to websites. But a new Siege Media report may have found a...

As we all navigate these confusing times, there’s a lot of talk about scenario planning. However, much of what’s said misses the core point of...

Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is...

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing...

Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t just an assistant anymore. It’s...

“Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It sounds promising — strategic, important, even executive-adjacent. You...

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website...

As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken...

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. ...

Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of people. Successful transformation requires rethinking...

You burned through $5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Sound familiar? You’re not...

In April, Warner Music Group sued the viral bakery chain Crumbl for $23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts...

The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters...

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI...

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing...

If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer allegiance is no longer built on convenience alone—it’s driven...

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for...

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts...

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard.  Email can...

If you’re looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website...

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates...

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but...

“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after...

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers...

I recently listened to “If You Could Live Anywhere” by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While it’s about...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma of...

Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates,...

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs.  It found that 64% adopted AI because “the risk of...

Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If...

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally...

Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance. This guide from...

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount...

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and...

Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about...

Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate...

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy,...

Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection...

Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how...

If we’re all honest about living and working in 2025, then we’d admit we’ve been suckered by a slick pitch — a course, coaching program...

The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire...

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals...

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out...

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get...

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B...

Even the best content is useless if it can’t be found or reused. And for too many marketing teams, Digital Asset Management (DAM) systems have...

AI is changing how clients view creative work. Even the best human efforts are starting to be questioned — not for quality, but for authenticity....

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital...

Can OpenAI make money?  Execs at the revolutionary-and-money-burning company think so. They are telling investors it will “turn cash flow positive” in 2029. That’s when...

Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your inbox...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report...

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast...

Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped...

The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many...

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie, CMO at Terakeet, about brand safety — what it means, what...

Marketers may not know what keeping third-party cookies in Chrome means for Google, but they know it is not a green light to return to...

Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data...

B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State...

Legacy platforms weren’t built for today’s pace of marketing. When content teams are blocked by outdated systems, slow performance, or too much developer dependence—growth suffers....

Monday’s verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact on Google and other providers,...

The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash...

Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck...

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends...

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA...

Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and...

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why...

Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how...

HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant.  HubSpot entered the AI game when it launched Breeze Copilot in 2024....

2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on...

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point...

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands...

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making appliances as they used to,...

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand...

In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd. There are countless tools to...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions...

Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools...

Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers...

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for...

With 132 updates launched in HubSpot last month, we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. HubSpot’s March updates...

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a...

Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out.  President Trump’s now-paused...

I recently bought a pair of Beats headphones — not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I...

The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence is plunging along with the...

CTV, one of 2025’s projected fastest-growing channels, offers just about all of linear TV’s storytelling benefits, with digital targeting precision layered in. That is a...

AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more...

Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t...

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return...

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO...

Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC...

Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots...

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage...

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be...

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad...

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a...

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth...

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants —...

The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI)...

B2B tech stacks are becoming increasingly complex, with too many point solutions —  some rarely used — and mounting SaaS subscription fees. Even worse, many...

What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new...

The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many...

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024.  Wistia’s 2025 State of Video Report...

Consumers expect every email to feel like a one-on-one conversation. But when your data lives in silos, it’s impossible to deliver personalization at scale. According...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights...

Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its...

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after...

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B — brands of all sizes...

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million.  AI decisioning agents autonomously experiment,...

Yesterday, I saw Studio Ghibli’s “Princess Mononoke” in IMAX. This was probably the sixth time I’ve seen it, making it my third-most-watched Ghibli, behind “Spirited...

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and...

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why?...

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. Email is...

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to...

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the...

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If you’ve been wondering how AI can (or should) fit into your...

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it...

Marketers love AI, but consumers … not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding...

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will...

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to...

Half of all Americans use AI, according to a survey by Elon University’s Imagining the Digital Future Center.  And it’s not just the tech bros...

When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but...

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is no longer a nice-to-have, it’s...

Measuring the value of connected TV (CTV) isn’t always straightforward — especially without complex analytics. While it can sometimes drive a clear boost in conversions...

By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting — will be nearly unrecognizable or extinct. Buyers are rapidly...

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on...

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In...

Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend...

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope....

Can you imagine an AI start-up saying no to money from investors?  DeepSeek founder Liang Wenfeng is doing just that.  According to The Wall Street...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization...

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective...

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs, AI’s expanding role and how...

AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency to a new level, they...

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the...

Marketing budgets are doing two things right now — tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the...

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many...

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects...

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the...

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can...

Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented...

In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. In a world where buyers expect authentic, personalized...

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget,...

LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money by sharing...

Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely...

Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched Agentbase....

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact....

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about...

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP)...

The past two years saw incredible innovation around AI, and in the past year, much of the AI  developments focused on AI agents. Our conversation...

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons.  That’s...

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing.  Right now, several trends are...

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives...

Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations...

The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business models like a boomer still...

I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call....

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add...

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on...

Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy...

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing...

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this...

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. How can you navigate this...

Agentic AI — which is a couple of apps working together and not a true AI agent — is hot with vendors. Salesforce, Hubspot, OpenAI...

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a...

Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024.  Adobe Real-Time CDP Collaboration is...

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, covering marketing data and analytics. Marketing leaders...

You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and...

AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing...

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not...

What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question...

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach...

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel...

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website...

The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report...

HubSpot unveiled a whopping 111 updates last month, and we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. HubSpot’s January...

The January release for Adobe Marketo Engage unveiled a new email designer with the promise to “improve productivity and efficiency.”  Let’s take a look at...

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless...

Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In...

Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its flagship “Belonging at the Bullseye” program — feels like the...

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed...

Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting...

Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers...

A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced...

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive...

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just...

Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforce’s Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with...

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant...

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. ...