What HubSpot’s LinkedIn integration means for the future of sales and marketing
HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight...
3 traits of an effective marketing CRM product owner
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At...
Are you selling me a real Prada bag or a fake?
As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have more or less convincing versions...
AI-powered martech news and releases: June 20
One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is...
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some...
Business leaders believe AI can deliver a competitive advantage
No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the...
What is digital asset management and how can it help you?
DAMs are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the...
How to create high-performing email campaigns
Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports...
Next-level content creation for the auto industry
“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is the founder and...
Spotlight on the expert: Shama Hyder
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000...