7 marketing strategies to conquer decision paralysis
In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of...
How M&M’s transformed ERP and commerce with composable architecture
Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week...
How to market in the age of outrage
Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention...
AI-powered martech news and releases: June 27
Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies...
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from...
Salesforce’s AI CEO explains why this new AI wave is different
Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools...
How to build a B2B brand that delivers lasting value
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and...
Pride Month is about authenticity, not ‘rainbow washing’
Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost 14...
3 more pointers to navigate the confusing martech marketplace
My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies...
Ad Relevance is Amazon’s new walled garden
Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made its public debut this week...