Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B revenue teams.
Drift offered several new AI-powered additions to its platform last October: Drift Engage, Site Concierge and a Bionic Chatbot. Salesloft also launched a new AI solution last year, Rhythm, aimed at translating buyer signals into a single, prioritized workflow.
Why we care. One of the more prominent chatbot (and more) solutions in the B2B space, Drift brings its decade of independence to an end with founder and long time CEO David Cancel still in place as Executive Chairman.
Salesloft already had a conversation intelligence chatbot; presumably Drift’s capabilities will enhance that offering. Both companies prominently featured AI long before generative AI became the hot new thing. “Salesloft shares our vision for the future of go-to-market,” said current Drift CEO Scott Ernst in a release.
The combined company will have around 6,000 customers and employees based in the U.K., Poland, South Africa and Mexico as well as the United States.
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