Business leaders believe AI can deliver a competitive advantage
No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the...
What is digital asset management and how can it help you?
DAMs are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the...
How to create high-performing email campaigns
Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports...
Next-level content creation for the auto industry
“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is the founder and...
Spotlight on the expert: Shama Hyder
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000...
AI-powered martech news and releases: June 13
Was the text in the ad AI-generated or did it require a human to create the typo in “where your brush”? Does anyone need a...
How to bridge the gap between creative marketers and marketing analysts
Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack...
AI is a game changer, but not generative AI
The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find...
4 tips to build customer loyalty with email
Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all,...
Oracle says goodbye to the adtech business
With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an...