2024 Predictions: Ecommerce and retail
In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these...
Cyber Week’s sales success depends on a year-round consumer connection
The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday,...
How AI’s ‘describe and done’ can revolutionize your work
In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace...
2023 in review: Our top 10 articles on marketing automation
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most...
2024 Predictions: Data and AI on marketers’ minds
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are...
2023 in review: Our top 10 articles on CRM
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most...
2023 in review: Our 10 top articles on CDP
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most...
2024 Predictions: Better customer experience is on the way
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised....
How to repurpose marketing event content
Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months,...
The 4 steps you must take before launching your product
This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis...