How to build a B2B brand that delivers lasting value
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and...
Pride Month is about authenticity, not ‘rainbow washing’
Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost 14...
3 more pointers to navigate the confusing martech marketplace
My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies...
Ad Relevance is Amazon’s new walled garden
Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made its public debut this week...
How to boost operational maturity with strategic martech selection
As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational...
What HubSpot’s LinkedIn integration means for the future of sales and marketing
HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight...
3 traits of an effective marketing CRM product owner
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At...
Are you selling me a real Prada bag or a fake?
As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have more or less convincing versions...
AI-powered martech news and releases: June 20
One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is...
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some...