44 per cent of total customers prefer connected car variants available in the top-spec trims of the Kia cars sold in India
Kia India has today announced that it has reached a new milestone of selling four lakh units equipped with connected car technology. The South Korean auto major’s connected car variants have accounted for over 44 per cent of the its total domestic dispatches, showcasing one of the most successful case studies.
Additionally, Kia’s connected car variants are experiencing a growth rate of 30.9 per cent Compound Annual Growth Rate (CAGR), surpassing the global growth forecast of 18 per cent by 2032. Among these variants, the Seltos leads the pack, contributing 65 per cent to Kia’s total connected car sales.
One of the best-selling midsize SUVs in the market, the Kia Seltos, is also playing a pivotal role in driving the company’s overall success in this segment. The variants of Seltos with connected car features have consistently been the preferred choice for customers, making up 57 per cent of all Seltos units sold according to the brand.
The trend extends to the Carens, where 31 per cent of customers prefer connected car variants, highlighting a shared preference for advanced connectivity features throughout Kia’s lineup. Even though telematics are currently available in only 7 variants of the Sonet, these models still make up a significant 21 per cent of total Sonet sales. Some of the most popular features liked by customers are Hinglish Commands, Remote Window Control, Remote Engine and AC Start and Valet Mode.
Speaking on the achievement, Myung-sik Sohn, Chief Sales and Business Officer, Kia India, said, “We have differentiated our brand in the market for its design and technology superiority. In today’s hyper-connected world, customers want their cars to be seamlessly integrated with their lifestyle, driving a surge in demand for technology-enabled cars. We will continue to introduce more and more connected car features to offer a safer, more connected, and enjoyable drive experience to our new-age customers.”
Kia is expected to introduce the fourth generation Carnival and the flagship EV9 seven-seater electric SUV this year in India, and both will be packed with high-end connected, assistive and safety features.