Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM.

• How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 
• 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more.
• How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley. Xanterra is using a customer “Golden Record” to deliver on its promise of personalized customer experiences.
• The data disconnect: Why understanding your data landscape matters more than ever by Natalie Jackson. Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
• How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako. Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance.
• AI and machine learning in marketing analytics: A revenue-driven approach by. Michael Baumgaertner. Learn about a strategic approach to using AI and ML in your marketing analytics.
• How to use HubSpot’s AI tools in your sales and marketing by Ali Schwanke. MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.
• The ethics of AI-powered marketing technology by Megan Michuda. The rise of AI in marketing technology brings ethical questions to the forefront. Here’s how marketers can balance innovation and privacy.
• Communicating martech’s value in a slowing economy by Anita Brearton. Learn strategies to strengthen marketing’s position — from optimizing your martech stack to demonstrating marketing’s business impact.
• Breaking down data silos: Overcoming obstacles and planning for the future by Theresa Kushner.  Getting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles.

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